Welcome to the world of Uni Gruff Inc.
A young, energetic group of companies with rich experience and a professionally trained team — a history of decades serving the market with renowned brands and quality products.
"Success is the sum of small efforts, repeated day in and day out." — Stanny Gruff
Uni Gruff Inc.
UNI GRUFF Inc. is a young energetic group of companies. We have rich experience and knowledge, with a professionally trained company. A history of decades serving the market with renowned brands and quality products. We want to provide a tasteful experience to consumers — one that will never fade away.
Company Profile
The company was founded by Gruff Brothers, James Man and Shephered Neames in the year 1698 as a Brewery House in the UNITED KINGDOM. We then began Food & Beverages supplies to the Royal Navy in 1782, and started trading commodities like Candle Auctions, Sugar, Cocoa, Tea, Coffee and other commodity auctions in LONDON Coffee Houses — eventually developing quality products through research and development.
In modern times the company was promoted by STANNY GRUFF, FRANK, PATRIC, DAVE and Ms. EVA JAMES. Stanny Gruff has over 30 years of business experience and was instrumental in setting up our first SUPER STORE, after which we established SUPER SAVE STORES [S³]. Incorporated on August 21, 1990, Uni Gruff Inc. went public in October 1991 as a government-recognized export house.
Company Name: UNI GRUFF INC. HOLDINGS CO. — We are operating exclusively in India to serve the global market, with a special focus on India and its neighboring countries.
"Taking no risks is the biggest risk."
We will surge ahead if we have total conviction in our decisions.
— M N Dev Bhattacharya, Chief Execution Operating Officer
Our Vision & Mission
We are a team of self-motivated, self-guided, energetic generation.
Hardcore knowledge of practical ground work regarding International Trading, Government Policy, Operations, Marketing & Finance.
International Banking Mechanism and Commodity Trading with combined experience of more than 50 years.
We focus on INDIA FOOD PROGRAMS — 'Local is Vocal' — & UNO Food Programs, while participating in International Governmental Businesses.
Core Values
Integrity
We are honest, open, ethical and fair. People trust us to adhere to our word.
Daring to be Different
Innovate through continuous experimentation, seeking diverse perspectives, being adventurous and open-minded.
Passion for Success
Drive constantly towards success as a team, and celebrate when achieved.
Customer Delight
Constantly work towards providing consistent & delightful customer experiences.
Create an Environment
A culture of warmth and belonging where employees can be positive, think big, have fun, family welfare and do good.
Key Executives
Our Principles
Performance
First, foremost and always, we focus on achieving superior risk-adjusted performance.
Clients
Our clients are at the heart of everything we do.
Responsibility
We expect our people to do the right thing and conduct our business with the highest standards of integrity.
Excellence
Good is not enough — we strive to be excellent in all we do.
Differentiation
We seek to be differentiated and original in our thinking.
Meritocracy
We succeed through talent, commitment, diligence and teamwork.
FMCG — Household & Personal Care
We are research & developer for in-house brands across hand-hold medicine and other items. Our knowledge spans the leading FMCG categories of Household and Personal Care.
Household
- • HUL — Wheel, Surf-excel, Rin, Comfort
- • P&G — Ariel, Tide
- • Nirma
- • HUL — Vim
- • Nirma
- • Reckitt Benckiser — Lysol, Colin, Dettol
- • HUL — Cif
- • HUL — Domex
- • Reckitt Benckiser — Harpic
- • Dabur — Sani Fresh
- • Godrej — Good Night
- • Hit
- • Nestlé
- • Reckitt Benckiser — Mortein
- • Patanjali
- • P&G — Ambipur
- • Dabur — Odonil
- • Godrej — Aer
Personal Care
- • HUL — Sunsilk, Clear, Clinic
- • Parachute
- • Dabur
- • Patanjali
- • Emami — Navratna
- • Johnson & Johnson
- • Himalaya
- • HUL — Lux, Dove, Lifebuoy
- • Godrej — Cinthol
- • Patanjali
- • HUL — Fair & Lovely, Lakmé
- • L'Oréal — Garnier
- • Patanjali
- • Close-Up
- • Colgate
- • HUL — Pepsodent
- • Patanjali
Brands & Products
FMCG Food Category
Across milk, oil, sugar, chips, salt, cheese, butter and snacks — all the everyday essentials, all backed by the UGI quality promise.
Shahi Kinshuk — Premium Basmati Rice 1121
- ▸ Head Grain (Premium Wand)
- ▸ Available in 25 kg, 10 kg, 5 kg, 1 kg packs
- ▸ Uncooked grain length — min 8.50 mm
- ▸ Cooked grain length — about 22 mm (more than double the original)
Our Brand Family
Product Catalog
LMR MP Chakki Fresh Atta
Sehat aur Swad ka Vaada — 100% atta, 0% maida. Fortified with iron, folic acid & Vitamin B-12. No additives, no preservatives.
| Item | Wt. | Case | Shelf |
|---|---|---|---|
| LMR MP Chakki Fresh Atta | 5 Kg | — | 6 months |
| LMR MP Chakki Fresh Atta | 10 Kg | — | 6 months |
LMR Wheat Daliya
More fibre & protein — high protein source, best fibre for digestion. Sehat bhara poshan har roz.
| Item | Wt. | Case | Shelf |
|---|---|---|---|
| LMR Wheat Daliya | 500 g | — | — |
Ambrosia Chakki Fresh Atta
Fresh chakki-ground whole-wheat atta for daily nutrition.
| Item | Wt. | Case | Shelf |
|---|---|---|---|
| Ambrosia Chakki Fresh | 1 Kg | 30 | 6 months |
| Ambrosia Chakki Fresh | 5 Kg | 6 | 6 months |
| Ambrosia Chakki Fresh | 10 Kg | 3 | 6 months |
Ambrosia 6 Multigrain Atta
High dietary fibre. Whole Wheat, Oats, Maize, Bengal Gram, Soya Bean & Ragi.
| Item | Wt. | Case | Shelf |
|---|---|---|---|
| Ambrosia 6 Multigrain Atta | 1 Kg | — | — |
| Ambrosia 6 Multigrain Atta | 5 Kg | — | — |
Ambrosia 8 Multigrain Atta
Wholesome goodness of 8 different grains — Whole Wheat, Oats, Maize, Bengal Gram, Soya Bean, Psyllium Husk, Healthy Solids, high fibre.
| Item | Wt. | Case | Shelf |
|---|---|---|---|
| Ambrosia 8 Multigrain Atta | 1 Kg | — | — |
| Ambrosia 8 Multigrain Atta | 5 Kg | — | — |
Ambrosia Wheat Rusk — Bread Toast
“Pele khao phir AMBROSIA ka naam hi batao.”™
| Item | Wt. | Case | Shelf |
|---|---|---|---|
| Ambrosia Rusk | 300 gm | 24 | 6 months |
| Ambrosia Rusk | 160–200 gm | 24 | 6 months |
| Ambrosia Rusk | 75–85 gm | 24 | 6 months |
Swarnabogh Wheat Rusk — Bread Toast
Premium toasted wheat rusk for everyday tea-time.
| Item | Wt. | Case | Shelf |
|---|---|---|---|
| Swarnabogh Rusk | 300 gm | 24 | 9 months |
| Swarnabogh Rusk | 160–200 gm | 24 | 9 months |
| Swarnabogh Rusk | 75–85 gm | 24 | 9 months |
Viands Durum Wheat Pasta / Macaroni
Pasta Pennie / Fusilli / Macaroni — with Tastemaker.
| Item | Wt. | Case | Shelf |
|---|---|---|---|
| Pasta Pennie / Fusilli / Macaroni + Tastemaker | 400 gm | 24 | 9 months |
Ambrosia Durum Wheat Pasta / Macaroni
Pasta Pennie / Fusilli / Macaroni — with Tastemaker.
| Item | Wt. | Case | Shelf |
|---|---|---|---|
| Pasta Pennie / Fusilli / Macaroni + Tastemaker | 400 gm | 24 Pcs | 9 months |
Joyfresh Culinary
“Joy of good food.™” Ketchup, sauces, condiments, dressings & dips — a quality product from the house of UNI GRUFF INC.
D-Him-Kin Korean Style Ramen (Cup)
Masala Magic Veg / Chicken / Shrimp cup ramen.
| Item | Wt. | Case | Shelf |
|---|---|---|---|
| D-Him-Kin Korean Ramen (Cup) | 80 / 65 gm | 12 / 24 | 6 months |
D-Him-Kin Korean Style Ramen (Pillow Pack)
Korea Spicy Veg Ramen in pillow pack & cup formats.
| Item | Wt. | Case | Shelf |
|---|---|---|---|
| D-Him-Kin Korean Ramen (P) | 120 gm | 20 | 9 months |
| D-Him-Kin Korean Ramen (Cup) | 65 gm | 24 | 6 months |
Ambrosia Instant Noodles
Delicious Indo-Masala flavour, ready in 2 minutes.
| Item | Wt. | Case | Shelf |
|---|---|---|---|
| Ambrosia Instant Noodles | 480 gm | 24 | 9 months |
| Ambrosia Instant Noodles | 640 gm | 24 | 9 months |
Swarnabhog — Premium Basmati Rice (Tibar, Export Quality)
Head Grain (Premium Wand). Uncooked min 7.50 mm, cooked ~20 mm — more than double the original.
| Item | Wt. | Case | Shelf |
|---|---|---|---|
| Swarnabhog Tibar Basmati | 10 Kg / 5 Kg / 1 Kg | — | — |
Shahi Kinshuk — Premium Basmati Rice 1121
Head Grain (Premium Wand). Uncooked min 8.50 mm, cooked ~22 mm — more than double the original length.
| Item | Wt. | Case | Shelf |
|---|---|---|---|
| Shahi Kinshuk 1121 Basmati | 25 Kg / 10 Kg / 5 Kg / 1 Kg | — | — |
R & D — Innovation Engine
Our in-house Research & Development team is the engine behind every UGI product — from recipe formulation to packaging and shelf-life engineering. Below: the R&D bay, leadership and one of the products developed in-house — Vintage Farms DAGOSTINO Italiano 100% Durum Wheat Semolina Pasta.
R&D Focus Areas
Continuous R&D for new SKUs across atta, pasta, ramen, rice and bakery.
Lab-tested for taste, texture, shelf life and nutrition consistency.
High-protein, high-fibre, low-cholesterol formulations for Indian palates.
Food-safe, shelf-stable, sustainable packaging across SKU sizes.
Trained panel evaluations before any product hits the market.
Scaling pilot recipes to factory-grade lines without quality loss.
Vintage Farms · DAGOSTINO Italiano
100% Durum Wheat Semolina Pasta — Penne & Spiral, crafted by our R&D and ready for retail.
| Name | Available In | Unit |
|---|---|---|
| Penne & Spiral | 75 gm | 180 pcs |
| 150 gm | 100 pcs | |
| 500 gm | 20 pcs |
Global Team
One team, one quality promise
Professionals across India and beyond — operating, sourcing and selling under one disciplined UGI playbook.
20% Crunchy Millets Brunch · Millet Muesli
0% added sugar · 97% whole grains, fruit, nuts & seeds · High protein. Strong today, stronger tomorrow.
Advertisement Plan & Launch Strategy
A multi-channel launch playbook by M. N. Dev Bhattacharya — combining trade activation, mass media and consumer-incentive engines for every UGI brand roll-out.
Channel Networking Tools
Joint visibility & combo offers across modern and general trade.
Haat / Mandi activations and village-cluster sampling drives.
Metro & tier-1/2 brand engagement and society activations.
Country-agent led roll-outs across UGI's global network.
Other Advertisement Tools
Consumer Offers
Instant cash-back on launch SKUs.
In-pack scratch coupons with assured & lucky-draw rewards.
Cross-brand bundle coupons redeemable at partner outlets.
EAT CLEAN • LIVE STRONG
Goodness you can taste, quality you can trust. Rich in fibre · Zero cholesterol · Rich source of protein · No added preservatives.
"Joy of good food.™" — Joyfresh by Uni Gruff Inc.
Sustainable Development by UGI
In the year 2024, UNI GRUFF INC. aligns its operations with the United Nations Sustainable Development Goals — extending into Save Earth, Total Waste Management, Green Field, Digital Transformation and Alternate Energy Management.
Grow responsibly. Source ethically. Deliver sustainably.
Every UGI brand carries the same green commitment — from grain procurement to packaging, energy use and last-mile delivery. We invest in renewable energy, water stewardship and zero-waste operations across our production sites.
We are operating exclusively in India to serve the global market, with a special focus on India and its neighboring countries.
"There is only one prayer to Lord Lakshmi — Money does not rain, but no one craves bread."
— Thank You · By M. N. Dev Bhattacharya